ALEX ORELLANA

ABOUT ME

I like music

The original goal was for this to be a place where all of my music would live. That's still the majority of the focus, but there's all kinds of other fun things that I've got all over the internet, so it seems like this would be a good place to put it all.

I'm from the San Francisco Bay Area, have lived in Santa Cruz, San Francisco, New York City, Alameda, and now back in San Francisco again. I try to make as much music as I can squeeze in when I'm not at work on fun/weird/interesting data projects at Postmates. I quit my job and took a trip through South America with my favorite person in the universe back in 2014-2015, and ever since then I've realized how fortunate I am in life to be able to travel, and how much more if it I need to be doing.

MUSIC
150k+
Streams
6
Albums
80+
Songs
4
Film Scores

SOUNDS

Music from my band, Near Peak, as well as some solo work.





I also produced a radio ad with Patrick Dunnam that everyone in LA heard 8 times in April 2019:





More Music Links:

Spotify

SoundCloud

Bandcamp

TRAVEL

GO SEE PLACES

Nicole and I decided to quit our jobs after working non-stop for a solid decade and spend a bunch of our savings wandering through South America. Check it out in crazy detail at alexoynikki.com.

We started in Buenos Aires, where we soon discovered that the little amount of Spanish we knew wasn't that much of a help. Then we spent about 6 weeks going through various spots in Patagonia, which I think we both agree was the most mind-blowing part of the trip. We then spent about 6 weeks in Colombia, most of it in Medellin, which might be one of my favorite cities that I've ever been to.

Here are some of my favorite pictures:

Proposing at Torres del Paine
Folded Earth
Resting by the river
Reflection 1
Dead trees
Reflection 2
An Emperor Penguin
Medellin

DATA

DATA AND ANALYSIS

Currently I spend a lot of time trying to make sense of everything that's going on at Postmates. I'm one of the founding members of the Product Analytics team, and have done everything from defining and presenting our most crucial metrics, to calculating customer's price elasticity for pricing experiments, to transforming our data into music.

Here is what Postmates data sounds like. And here's an incredibly in-depth walkthrough of what these mean. And here's an example:

We worked with WIRED to showcase some of our more interesting trends about our customers.

I did some digging and found a trend that showed what people thought of the 2016 election that Eater reported on.

Not so data-related, I also starred in a fun video that got emailed to way too many people.

CONTACT

INFO

San Francisco, CA
Email: me@alexorellana.com